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Strategy and Advisory

Finance & Operations | Market Development | Advisory

Finance & Operations

Business Plan

Business Plan

Initiatives

  • Market entry strategy development

  • Financial Forecast

  • Sales & Delivery structure

  • KPI’s & Benchmarks

  • Internal Pricing & Margin

Business Value

  • Pre-assessment of opportunity in Brazil, while optimizing investments and returns (how much, when, where)

  • Test and validate key hypotheses and risks

  • Plan an operating and channel model with realistic targets and expectations

  • Set up expectation and timelines with stakeholders and alliances

  • Structure internal and external margin expectations direct, direct Brazil, or reseller

SaaSDE Differentiation 

  • Experience leading as fractional CRO and CEO of Brazilian scale-up techs (+30 employees)

  • Team-led market entry for dozens of international techs

  • Expertise in adapting and leveraging global GTM to the Brazilian environment with our founder's background serving in North America and Europe

  • Top-down approach with methodology from leading strategy management consulting 

Deliverables example

Deliverables 2

Market Development

Market Research

Market Research

Initiatives

  • Competitive Analysis

  • Pricing benchmark

Business Value

  • Position your unique value proposition and opportunity to capture value in a very competitive landscape

SaaSDE Differentiation 

  • Research aggregator from multiple databases from global and Brazilian techs. Our team annually engage in hundreds of techs and System integrations

Deliverables example

Deliverables 3

Market Development

Engagement Planning

Engagement planning

Initiatives

  • Ideal Client or Partner List

  • Positioning & Messaging

  • Customer presentation

Business Value

  • Identify and list key clients and partners interested in your product

  • Test messaging effectiveness

  • Draft and share your unique value proposition to a broader audience (less than 10% of Brazilians speak English)

SaaSDE Differentiation 

  • We know who is more likely to buy from you in Brazil. Client info from solid from leading institutions (IDC, D&B, and others), cross-referenced with actual purchase: +70k companies, segmented by IT budget, purchase decision in Brazil, subsidiary and many more

  • Experience preparing dozens of go-to-market material localization, so we understand how to build interest with more credibility and trust

Deliverables example

Deliverables 4
Deliverables 5

Advisory

Mentoring

Mentoring

Initiatives

  • Assessment and review of existing initiatives

  • Cultural Awareness

Business Value

  • Review Business Performance and Plan

  • Assess current Partnership Programs; alignment and incentives

  • Coaching for sales, partnership and operations

SaaSDE Differentiation 

  • Flexible Individual sessions (5 hours per program)
    Dozens of clients - global executives from leading Techs over US$ 1Bi market cap.  on go-to-market. 
    Perfect rating score on our experts provided info from our clients (5*)

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